70% Better No-Stick?

First of all, I don’t know if that’s correct grammar or not (but I’m guessing that it’s not…).

Secondly, how the heck did you determine that you’re 70% better at no-stickability? (My best guess: “Hey Earl! Only 3 of my 10 chicken nuggets stuck to the pan!!!”)

Thirdly, I don’t know if this makes your current product look awesome, or if it just makes your old product look like it was really, really bad…

70% is quite a jump in quality…How does that even happen?