Tag Archive: amazon.com


I wish…

Our wants are insatiable, but we live in a world with scarcity.

This is the basis behind every economic text ever produced, and it’s a very true statement.

So, what are we to do? …we are to wish, of course!

This is where I have to again step in for Amazon.com for the inclusion of a wishlist on their site  (I realize that they’re not the only company to have done this, but theirs is a great example).

From their website, I can easily add items which I want, but can’t yet afford, to my wishlist. By adding things to my wishlist, what would be fleeting remains concrete and stored – I may have forgotten about a book that I wanted to read, but it would still be sitting there on my wishlist, waiting for me to make my move.

I can also share my wishlist with friends, who will then most likely use Amazon to purchase the items (this is because, again, the wishlist is incorporated into Amazon’s site). On top of that, I recently received an e-mail from Amazon with a ‘reminder’ of the items on my wishlist – clever on their part: innocently pushing me to make my purchase.

Double thumbs up, Amazon! Even if you don’t make a purchase today, you’re working hard to secure one in the future!

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Amazon.com:

After all of the good times we’ve had together…

After all of the all of the major purchases we’ve made together…

After all of the personal information I’ve shared with you…

You send me this in an e-mail?!?!!

Amazon.com customer? Is that all I am to you? (…and even if it is…why would you be that obvious about it?)

It truly is the little things which separate the amazing from the run-of-the-mill…

Cookie Monster

So it is that time of year again…

My wife’s birthday is fast approaching at the end of the month, and I’m left to follow the trail of breadcrumbs that she has left behind her in order to figure out what she’d like for her birthday.

It’s times like these when I’d love to have some assistance, and this got me thinking:

I get weekly e-mails from Amazon.com telling me what they think I’d be interested in based on my recent searches and purchases. I can remember the days when we all used to be paranoid about this kind of thing and don our tin foil hats screaming that the internet has invaded our privacy and we’re all going to end up being slaves to robots by the year 2010, but I think, while that mentality is still out there, it has, for the most part, subsided.

That being said, I think Amazon should just bite the bullet and take it one step further. I know that Amazon knows that I’m married; and Amazon probably knows who my wife is. My account uses her debit card for purchases and, if they wanted to put in even less effort into their search, than they could just go to my Facebook page and see who it says I’m married to. On top of that, and by the same logic, Amazon knows my wife’s birthday.

Therefore, why doesn’t Amazon just send me a “Hey! Your wife’s birthday is coming up, and here’s what she might enjoy!” e-mail?