This has long been a pet peeve of mine…

Why do companies (in an attempt to stand out or be different) intentionally misspell their names?

(Heck, I intentionally didn’t get a Twitter account because “@CorporateAvenger” is one letter too long, and I couldn’t bring myself to settle with “@CorporateAvengr”.)

Today’s example is a company named “Bed Gard“…That’s right…”Bed Gard” (I’m even getting red squiggles as I type this…which is driving me CRAZY). The actual definition for “Gard” is: “a d├ępartement located in southern France in the Languedoc-Roussillon region. It is named after the river Gardon (or Gard)”…nothing even close to the definition of “guard”.

Here’s why I hate this practice:

  1. It makes you and your company look dumb
  2. It makes you and your company hard to find (Google offered to correct my spelling to “Bed Guard”, which changes your results from Pick-up truck bed liners to toddler bed guards…)

If I was, in fact, looking for a bed guard for my truck, I would have to accidentally misspell my search to arrive at the page for this product…This is not how you make sales!!!

(Also, as a side note, with smart phones on the rise the use of numericals or special characters will also cut down on your profits, as these require more effort on the part of the ‘searcher’ to arrive at your website or to search for your company on the web.)

So, why do companies keep doing this time and time again?