Tag Archive: google


Shift in Perspective

I love motivational poster generators. They really have changed my life.

In honor of the first-gen iPad that I just ordered off of CowBoom.com for a slammin’ deal, I whipped up the following:

I used to ridicule my dad for his 2-finger ‘hunt and peck’ (or ‘seek and destroy’) method of typing…who would have thought that a few years later we’d all be typing with 2 fingers (let alone 2 THUMBS!) and thinking ourselves to be more technologically advanced than the 10 finger folks?!?

As funny as this is, I feel that it still begs the question: If we had deemed that 2-finger typing was far inefficient to our 10 finger typing, and we have whole high school and college classes and mail-order courses designed to teach you how to type with 10 fingers instead of 2, than why do we accept (and even seem to embrace) this 2-finger typing mandated by our newfangled technological devices?

Why, when we had a fresh palette (by means of a blank touchscreen) did we default to the traditional keyboard set-up/layout? I know that it’s familiar, and it has a quick learning curve, but is it the best way?

Maybe Google had it correct with Google Tap after all…

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SMRT

This has long been a pet peeve of mine…

Why do companies (in an attempt to stand out or be different) intentionally misspell their names?

(Heck, I intentionally didn’t get a Twitter account because “@CorporateAvenger” is one letter too long, and I couldn’t bring myself to settle with “@CorporateAvengr”.)

Today’s example is a company named “Bed Gard“…That’s right…”Bed Gard” (I’m even getting red squiggles as I type this…which is driving me CRAZY). The actual definition for “Gard” is: “a département located in southern France in the Languedoc-Roussillon region. It is named after the river Gardon (or Gard)”…nothing even close to the definition of “guard”.

Here’s why I hate this practice:

  1. It makes you and your company look dumb
  2. It makes you and your company hard to find (Google offered to correct my spelling to “Bed Guard”, which changes your results from Pick-up truck bed liners to toddler bed guards…)

If I was, in fact, looking for a bed guard for my truck, I would have to accidentally misspell my search to arrive at the page for this product…This is not how you make sales!!!

(Also, as a side note, with smart phones on the rise the use of numericals or special characters will also cut down on your profits, as these require more effort on the part of the ‘searcher’ to arrive at your website or to search for your company on the web.)

So, why do companies keep doing this time and time again?