Tag Archive: employment


Marketing the Fringe

Here is a picture of my trusty bag of protein powder; what is the first thing you notice?

What really stands out to me (as they’re in bright bold colors and big font) are the “5lb. value size” and the “New & Improved Flavor” banners…even before I realize that it’s protein powder!

Actually, if you scan the bag, there are many references to the flavor (The top of the bag says “New & Improved BETTER TASTE!”, and, if you look closely, that medal at the bottom is also referring to the taste).

So, why so much hype about the taste? After all, the main point of the protein powder are the nutrients which cause the results, not the taste…

The answer is simple: because protein powder is protein powder. If you want people to buy yours vs. the other guy’s, you need to market the fringe.

If you walked into a store and had to choose between several identical containers of protein powder, each from different manufacturers, and they all only boasted about the nutrients in their protein formula and not about any of their peripheral traits, you’d be much more hard pressed to make a decision as to which one you would buy.

Now, the beauty here is that this same principal can be applied to a plethora of other situations:

  • What makes your fertilizer better than the competitors’ fertilizer? People expect fertilizer to be fertilizer, so saying “our fertilizer makes your lawn greener” is often a futile attempt. Is your fertilizer safer for the environment, your kids, or your pets?
  • What makes your restaurant better than your competitors’ restaurant? Again, folks expect your food to be good, so “our food is better” is seldom effective. Is your theme or atmosphere better? Is your method or approach to service better?
  • …and what makes you better than your co-workers? Your boss still expects you to get your work done, so what is it that really makes you different? Do you have a positive attitude that can’t be defeated? Do you have a knack for drawing people together? 

What is your fringe that needs to be moved to your advertising forefront?

Well, I had another post all ready to go today, when this question hit me.

What single thing would increase your workplace satisfaction the most?

I’d love to get your feedback, so please go to the this link and answer this one question survey!

Please feel free to be irrational, if that is your honest answer (If you wish you had an unlimited supply of free pop and hamburgers while you were at work, so be it). Be open-minded, be creative, and really think about what thing would really make you the happiest you could be at work.

I will make a post tomorrow or early next week with the results (once we get a substantial number of results, anyway.

Thanks everyone!!!