You’ve got to hand it to BMW; they know how to create a really classy product…right down to the markings on their cup holders, actually:

I really thought I could put a long-stemmed wine glass in the cup holder! Bummer!

Yes indeed, the best marketing is in the smallest of details. Sure, big gaudy marketing campaigns have there place, but the small finishing touches are what really make the feeling created by the ad campaign authentic.

Every time you open your cup holder you are reminded that you’re riding on the leather wings of one classy beast (and your friends, who are riding shotgun, will undoubtedly take notice)!

…just to be clear, I am currently driving a 2001 Ford Focus. My friend is the one with the BMW… Sometimes life just isn’t fair.  😉